Hi Reader!

This week I tried something I’ve been curious about for a while. I asked AI to build a homepage for a pretend bookkeeping business, answered a few of its questions, and about 20 minutes later it was live on the interwebs! My first thought was, “Wow, this is so cool,” and honestly, it was.

But then I looked at it the way I’d look at any client’s website, and that’s when I started noticing everything that was missing.

Here’s the thing... AI got the structure right, but it couldn’t give the website the person behind the business or the strategy that helps people find it.

There was no about section, so nobody could get to know the bookkeeper before reaching out. The copy was friendly but so generic that it could have belonged to almost any business. And behind the scenes, the most important keyword on the page wasn’t even set up as the main headline, and there was no page title or description telling Google what the page was about. You’d never know any of that just by looking at it!

I share my full, honest audit in this week’s episode: Auditing an AI-Built Website [Ep 153]​

So my take is that an AI website is so much better than nothing, especially if you don’t have a website right now, but it’s a starting point, not the finish line. If you’ve built something with AI and it feels close but not quite right, that’s exactly what my AI Website Finishing service is for, and I’d love to help you bring in the strategy and personality so it’s ready to really work for you.

You've got this,

P.S. The most surprising part? When I tried this a few months ago, AI didn’t ask me a single question, and this time it asked about my business name, my clients, and even my colors, so these tools really are getting better!