Hey Reader!

Have you ever found yourself deep in the rabbit hole of online blog posts and lists, trying to figure out what your business website "must" have?
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It's almost as if each checklist was designed to stress you out rather than help. It's my belief that a lot of those "must-have" features aren't turning visitors into clients or making you money.
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In fact, I've come up with seven common features that you might've been told are necessary, but in reality, visitors often ignore them.
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Here's what actually matters for your website success:

1. Intuitive User Paths: Guide visitors naturally through your site toward conversion
2. Strategic Calls to Action: Make it crystal clear what you want visitors to do next
3. Clear Messaging: Communicate your value proposition without confusion
4. Trust Building Elements: Show visitors why they should choose you over competitors

🚫 Website Features to Reconsider:

• Those flashy sliders everyone ignores
• Overpacked navigation menus that confuse visitors
• Generic stock photos instead of authentic images
• "Irresistible" freebies that don't solve real problems

So, next time you look at your site, ask — Is this feature here because it works, or because someone said it should be?

​🎤 Stop Wasting Time on These 7 Website "Must-Haves" That Nobody Actually Uses [Ep 071]​

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When we built your website, we made sure it would work hard for your business—but even the hardest workers need regular support. Discover my new Strategy Calls, 2-Hour Content Refreshes, and Monthly Blog Packages that will keep your site performing at its peak without adding to your already packed schedule! ​

You've got this,

P.S. Looking for a new website before summer? Let's chat!​