Hey Reader!!Something's been on my mind since a coffee chat last month and I think you'll find this as eye-opening as I did. I met with someone whose website I'd actually discovered before we connected. It was built by a designer I follow and admire - absolutely gorgeous, creative, and the kind of site that makes you stop scrolling and think "wow." When I complimented her beautiful website and asked how it was working for her business, her response surprised me. She loves how it looks, but...
12 days ago • 1 min read
Hey Reader!!I just wrapped up a website audit that reminded me why I love these sessions so much. Sometimes the biggest breakthroughs come from the simplest fixes, and that's exactly what happened with Samia from Dragoness Rising. She'd created this really well-designed website that perfectly captured her brand personality. Her navigation was clear, her services were well organized, and everything looked professional and polished. But here's the thing ...all that great design work wasn't...
19 days ago • 1 min read
Hey Reader!! I recently finished working on Kerri and Erin's website for Modern Legacy Law Group, and I'm honestly bursting with excitement to share this transformation story! Not just because it's gorgeous (though it absolutely is), but because I can see Kerri's personality, warmth, and approach coming through every single element on screen. You know that feeling when you're working on a puzzle and you finally find that one missing piece that makes the whole picture suddenly clear? That's...
26 days ago • 2 min read
Hey Reader!! Picture this scenario. You walk into someone's home and it feels absolutely magical ... cozy lighting, beautiful colors, family photos everywhere, and those perfect throw pillows that make you want to curl up with a book. You immediately feel at home. Then this same person gives you their business card. You check out their website later, and it's like walking into a sterile corporate office from the 1990s. Generic stock photos, robot copy, zero personality. You start thinking...
about 1 month ago • 1 min read
Hey Reader!! I have a confession to make. I'm a total app nerd. Like, I will literally spend an hour setting up an automation that saves me five minutes. But here's the thing ... those five minutes add up so quickly! This summer has been all about finding ways to work smarter, not harder. My goal this year was to get more free time back, and instead of putting that time into more work, I've been focusing on actually enjoying life outside my business. (which, BTW I'm doing this week on vaca)...
about 1 month ago • 1 min read
Hey Reader!! I just wrapped up a fun website audit on the pod that reminded me why I love this work so much. Sometimes the smallest tweaks create the biggest transformations. Joie and Mark from Comiero Mediation Services reached out because their professional, well-designed website wasn’t converting visitors into the right kinds of clients. And they felt the website wasn't showcasing their messaging properly. Sound familiar? After diving into their site, we discovered the culprit wasn’t their...
about 2 months ago • 1 min read
Hey Reader!! You know that feeling when you're excited to share something versus when you know it's just not quite right? That's exactly what happened with Jamie, a romance author who came to me knowing her website just wasn't working for her. She could send people to her site, but she knew it wasn't converting visitors into readers or buyers. Maybe you can relate to that feeling when you know your website isn't doing what it should be doing for your business? But here's what I love about...
2 months ago • 1 min read
Hello! There's something about July that just feels like the perfect sweet spot—we're deep into summer fun, but fall is sneaking up on us (how is that even possible?!). It's like this little pocket of time before everything gets crazy busy again. And honestly? I've been thinking this might be the perfect moment to show your website a little love. Nothing overwhelming—I'm talking about those quick little tweaks you can do between beach trips and cookouts. The kind of stuff that takes five...
2 months ago • 1 min read
Hey Website Bestie, Let's talk about your about page — that tricky little corner of your website where potential clients decide if you're their perfect match. I've been having great conversations lately with corporate clients who want to seem approachable without oversharing their life stories. They ask: "How personal is too personal for my professional brand?" It's a balancing act! Your about page is likely one of your most visited pages (yes, really!), but it doesn't have to be a choice...
3 months ago • 1 min read