Hey Reader!!
I'm sitting here hardly believing I'm about to type this... this week marks the 100th episode of Website Design Made Simple!

But before I celebrate, I want to share the vulnerable truth about how this all started.

100 episodes ago, I was staring at an expensive camera on my desk, feeling a little bummed out.

I'd bought it to make YouTube videos for my business, but every time I tried to record, I felt so uncomfortable. The pressure to look perfect, wear the right outfit, have perfect lighting, be "camera ready"... it just wasn't me.

But I had all this website knowledge burning inside me that I wanted to share with small business owners who needed help.

Then I thought... "What if I just talked instead?"

I plugged in a basic Amazon microphone and recorded my first episode. Best decision I ever made.

This journey taught me eight business lessons that apply directly to your website:

👉 Consistency beats perfection every time

Small, regular improvements on your website matter more than waiting for the perfect redesign. Progress over perfection always wins.

👉 Your community wants authenticity, not polish

Use real photos of yourself, write in your authentic voice, and let your personality shine through your website copy.

👉 Your hesitations reveal your strengths

The things you're most afraid to share about your unique approach are often what connects most with ideal clients.

👉 Right audience trumps big audience

Better to attract 10 ideal website visitors than 100 wrong ones. Write for someone specific, not everyone.

👉 Teaching your method makes you the expert

Don't fear sharing your process on your website. Knowledge shared creates more opportunity than it costs.

👉 Message clarity comes through repetition

Don't be afraid to repeat your core message throughout your website. People need multiple touchpoints.

👉 ROI isn't always financial

Your website builds reputation and thought leadership beyond just generating leads.

👉 Community forms around authenticity

Focus on serving through your website content, and business naturally follows.

The biggest lesson? The moment I stopped trying to be what I thought I should be and started being authentically me — that's when everything clicked.

Your website needs this same transformation. Stop trying to sound like everyone else and start embracing what makes you uniquely valuable.

Thank you for being part of this incredible 100-episode journey. Whether you found me at episode 1 or episode 99, I'm so grateful you're here.

Want the full behind-the-scenes breakdown?

​What 100 Episodes of Podcasting Taught Me About Building Your Business (And Why Your Website Needs These Same Principles) [Ep 100]​

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Here's to the next 100 episodes of helping you create websites that work as authentically hard as you do!

You've got this,

P.S. Curious to see what a new website design project might look like for you? Let's explore together how your website can work around the clock for you! Let's chat!​