Every week you will get one (yup, just 1!) email from me, like friends chatting over coffee, that contain different website + marketing tips, updates in the industry and the occasional update on what's happening in my life. I canβt wait to get to know you better this way! β‘
i hate selling (and you probably do too)
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Helllo my friend!!! I had a client call last week and she said something that made me think. "Jenny, I'm really good at what I do. But I hate selling. Like really hate it. Every time I get on a consultation call, I feel pushy and salesy and it just makes me uncomfortable." And I told her what I tell everyone who feels this way. Your website should be doing the selling for you. That's literally its job. If you cringe at the thought of selling, feel uncomfortable talking about pricing, or hate following up with prospects, this email is for you. Because your website can handle all that heavy lifting while you focus on being the expert you actually are. Here's how to make your website your best salesperson: π 1. Let Other People Brag For You Client testimonials speak for you without you having to toot your own horn. Case studies show real results. Your process demonstrates expertise. And credentials? They're the cherry on top, not the whole sundae. When these elements work together, you build credibility without feeling like you're bragging. π 2. Answer Questions Before They're Asked Your FAQ section is pure gold. It handles common concerns before someone even reaches out. Transparent pricing removes the mystery. A clear process eliminates fear of the unknown. Timeline expectations prevent surprises. When you address objections upfront, you're not being defensive. You're being helpful. π 3. Create Urgency Without Being Pushy Share client transformation stories. Those before and after moments inspire action without pressure. If you have limited availability, share it honestly. And always make your next steps clear and helpful, never demanding. It's "Let's chat" not "Call me NOW!" π 4. Make Every Page Work For You Your homepage hero should lead with their problem and your understanding, not your credentials. Your services page needs benefits, not just features. And here's the thing: transformation matters more than deliverables. Your about page should share why you started, not just list your resume. And your contact page? Remove every bit of friction possible. Here's what I've learned: People hire people who get them, not just qualified people. When someone lands on your website, they need to know exactly what you do, how you'll make their life better, and what to do next. Your website should attract the right clients and repel the ones you don't want to work with. Want the full breakdown? ποΈ Website Design for Small Business Owners Who Hate Selling [Ep 104] You've got this, P.S. Curious to see what a new website design project might look like for you? Let's explore together how your website can work around the clock for you! Let's chat! |
Money Making Website Musings
Every week you will get one (yup, just 1!) email from me, like friends chatting over coffee, that contain different website + marketing tips, updates in the industry and the occasional update on what's happening in my life. I canβt wait to get to know you better this way! β‘
Helllo!!! Happy Thanksgiving week! I'm sending this email a day early because I know many of us will be busy spending time with family and friends tomorrow. :) π¦ This week is a time when we can reflect on what we're grateful for. And because of that, I thought I could share what I'm currently thankful for in my business. It's the systems. The automations. The behind-the-scenes tools that work while I'm out living my life. I know, I know. Not exactly the most exciting stuff. But here's the...
Hey Reader!! I recently worked with a business that's been around for 85 years, and their website was working against them. Their work was exceptional. Their reputation was solid. Clients loved them. But when potential clients landed on their website, there was this disconnect. The biggest issue? The website didn't match the luxury level of service they actually provided. They were serving high end clients with beautiful, sophisticated work. But their website looked dated and didn't reflect...
Hey Reader!! I hosted website strategy sessions a few weeks and found myself seeing the same pattern repeated. Successful business owners. Professional websites. But something felt off. Their sites were talking about the business they had three years ago, not the one they're running today! One action coach had a gorgeous site geared mostly about coaching. But coaching wasn't her main thing anymore. She'd discovered she loved creating community experiences, hosting events, leading women's...