Helllo my friend!!!

I had a client call last week and she said something that made me think.

"Jenny, I'm really good at what I do. But I hate selling. Like really hate it. Every time I get on a consultation call, I feel pushy and salesy and it just makes me uncomfortable."

And I told her what I tell everyone who feels this way.

Your website should be doing the selling for you. That's literally its job.

If you cringe at the thought of selling, feel uncomfortable talking about pricing, or hate following up with prospects, this email is for you.

Because your website can handle all that heavy lifting while you focus on being the expert you actually are.

Here's how to make your website your best salesperson:

👉 1. Let Other People Brag For You

Client testimonials speak for you without you having to toot your own horn. Case studies show real results. Your process demonstrates expertise. And credentials? They're the cherry on top, not the whole sundae. When these elements work together, you build credibility without feeling like you're bragging.

👉 2. Answer Questions Before They're Asked

Your FAQ section is pure gold. It handles common concerns before someone even reaches out. Transparent pricing removes the mystery. A clear process eliminates fear of the unknown. Timeline expectations prevent surprises. When you address objections upfront, you're not being defensive. You're being helpful.

👉 3. Create Urgency Without Being Pushy

Share client transformation stories. Those before and after moments inspire action without pressure. If you have limited availability, share it honestly. And always make your next steps clear and helpful, never demanding. It's "Let's chat" not "Call me NOW!"

👉 4. Make Every Page Work For You

Your homepage hero should lead with their problem and your understanding, not your credentials. Your services page needs benefits, not just features. And here's the thing: transformation matters more than deliverables. Your about page should share why you started, not just list your resume. And your contact page? Remove every bit of friction possible.

Here's what I've learned: People hire people who get them, not just qualified people.

When someone lands on your website, they need to know exactly what you do, how you'll make their life better, and what to do next. Your website should attract the right clients and repel the ones you don't want to work with.

Want the full breakdown?

🎙️ Website Design for Small Business Owners Who Hate Selling [Ep 104]

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You've got this,

P.S. Curious to see what a new website design project might look like for you? Let's explore together how your website can work around the clock for you! Let's chat!