Hi Reader!

So… a few months ago I worked with a third-generation butcher in Massachusetts.

Walking into her shop was genuinely one of those experiences where you just feel the difference. The craft, the knowledge behind the counter, the pride in every single cut. You knew immediately this wasn't just any butcher shop.

Her website told a completely different story.

It was fine. Clean enough. But it looked like everyone else. And when your business has that much heart and history behind it, fine isn't good enough.

So we got to work. We brought her story to the front, made her legacy impossible to miss, and built something that finally felt like walking through her door.

Here's what I want you to do this week: pull up your website and ask yourself honestly — does this feel like me? Does it have the same energy as your actual business? Or does it look like it could belong to anyone?

If the answer is "anyone", that's where we start.

This week's episode is all about that. How to make sure your website reflects the real experience of working with you, and what's usually getting in the way. If you've ever felt like your website is underselling you, I think you'll find this one really helpful.

Listen here: Why Most Local Business Websites Feel Generic (And How We Fixed It) ​

You've got this,

P.S. The businesses with the most heart are often the ones with the most generic websites. Don't let that be you.