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Hi Reader! So… I want to tell you about a client I worked with not long ago. Established business. Recognized brand. Years in the industry. But every time something on their website needed to change, a new brand added, an asset swapped out, it was a whole production. A back and forth. A to-do that kept getting pushed. Here's the thing. A website being live is just the beginning. If you can't actually use it after it launches, you are going to have a problem. I see this constantly. People who can't find their login. Can't swap a photo. Can't update their copy. So they leave it as is. And slowly, a website that looked great at launch stops reflecting where they are now. Your action step this week: go log into your website. Just log in. If you're not sure how, that's important information right there. A website you can't manage will eventually stop working for you, no matter how beautiful it is. I talked through the whole thing, including what questions to ask before your next project so you're not in this situation, in this week's episode. Listen here: Your Website Is Live. Now What? Why You Need to Be Able to Use It. And if you want to look at your website together, a coaching call is a great place to start. You've got this, P.S. Before your next website project, ask your designer: what will it take to update a page after we launch? If they don't have a clear answer, that's your signal. |
Every week you will get one (yup, just 1!) email from me, like friends chatting over coffee, that contain different website + marketing tips, updates in the industry and the occasional update on what's happening in my life. I can’t wait to get to know you better this way! ♡