Every week you will get one (yup, just 1!) email from me, like friends chatting over coffee, that contain different website + marketing tips, updates in the industry and the occasional update on what's happening in my life. I can’t wait to get to know you better this way! ♡
i wasn't excited to share my website anymore
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Hi Reader! So...here's the truth. A few months ago, I wasn't excited to share my website anymore. My brand was solid. Logo, colors, fonts, all fine. But something felt...off. I knew I didn't need a full rebrand. But I also knew I needed something. So I invested in a photo shoot. What happened next shocked me It wasn't just new photos. Those photos triggered a complete refresh of everything. I placed them into my existing design. Same logo, same colors, same fonts. But the photos changed everything. Then I started reading my copy. It felt stale. So I tightened it to reflect who I am right now. Not me of last year, me...now. Then I updated my Google Business Profile. My LinkedIn. My email signature. Everywhere!!! The result I wanted to share my website again. I had motivation. I stopped being stuck. Everything felt aligned. And I started attracting better fit clients. One change created momentum. And it didn't feel overwhelming. It felt exciting. Signs you need a refresh, not a rebrand
You don't always need to start over Sometimes you just need fresh photos and the momentum that comes from feeling aligned again. I break down the entire ripple effect and how you can do this too in this week's podcast episode. Listen here and find out if you need a refresh or a rebrand. How to Refresh Your Brand Without Starting Over [Ep 121] You've got this, P.S. Curious where to start? Why not try photos! Book a mini shoot. Send your photographer inspiration images. Get variety (headshots, working shots, lifestyle, flat lays). The fresh visuals will make everything else fall into place. |
Money Making Website Musings
Every week you will get one (yup, just 1!) email from me, like friends chatting over coffee, that contain different website + marketing tips, updates in the industry and the occasional update on what's happening in my life. I can’t wait to get to know you better this way! ♡
Hi Reader! What if you could double your client inquiries without spending money on ads? Most small business owners think they need more traffic. More visitors, more clicks, more everything! But here's what I've learned. The problem usually isn't your traffic. It's what happens when people actually get to your website. Here's the math Say you get 1,000 visitors per month with a 2% conversion rate. That's 20 inquiries. You could spend money doubling your traffic to 2,000 visitors. Same...
Hi Reader! Grab your phone. We’re doing a mini website audit together right now. I guarantee you’ll find at least three sneaky issues costing you clients. These aren’t the big obvious things. They’re the little issues that slip through the cracks but make a huge difference in whether someone contacts you or clicks away. Here’s what we’re checking Your copyright date. If it says anything other than 2026, people wonder if you’re still in business. I know, simple right? But I can't tell you HOW...
Helllo my friend!!! Have you ever caught yourself making excuses for your website? "Oh, it's not quite finished yet." Or "Just ignore the design, I'm working on it." Or you just hand someone your social media instead of your URL? Let me tell you about Rachel and what happened when she stopped apologizing for her website. Where she started Rachel owns Pets at Peace, an in-home end of life care service for pets. She tried the DIY route with WordPress and Elementor. She had a template. She had...