Hi Reader!

A few weeks ago I was featured in an interview with my friend Jodi Crowley over at North of Boston Lifestyle, and it led to a conversation I have been wanting to have here with you for a while.

Jodi asked me something that I get asked in different ways all the time...can small businesses really compete with bigger brands online?

My answer might surprise you. Because yes, you absolutely can. But not by doing what most people assume.

It is not about having a bigger budget or a fancier website. It is not about posting more on social media or trying to look more established than you are. The businesses I see winning online are the ones that are clearer, more personal, and easier to trust.

And those are things that are completely within your reach, right now, no matter the size of your business.

This week on the podcast

I turned this whole conversation into a new episode: How Small Businesses Can Use Their Website to Compete With Big Brands.​

In it I chat about:

• Why your website is the one thing online you actually own, and why that matters more than people realize.
• What your homepage needs to do in the first few seconds and the four things every visitor should be able to answer right away.
• Why personality is not just a nice touch but one of the most strategic things a small business can do online.
• How to be both human and searchable, without making your website feel robotic.and watch the interview

Listen here: Website Design Made Simple Podcast​

I walk through each one step by step with examples and exactly how to fix what’s broken.

If you know another small business owner who sometimes wonders how they are supposed to compete online, feel free to forward this their way. This episode was made for them.

Want specific help for your site?

​Book a website coaching call with me. I’ll give you detailed recommendations for your specific business.

You've got this,