Every week you will get one (yup, just 1!) email from me, like friends chatting over coffee, that contain different website + marketing tips, updates in the industry and the occasional update on what's happening in my life. I can’t wait to get to know you better this way! ♡
she tripled her clients in just 2 months
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Helllo my friend!!! Have you ever caught yourself making excuses for your website? "Oh, it's not quite finished yet." Or "Just ignore the design, I'm working on it." Or you just hand someone your social media instead of your URL? Let me tell you about Rachel and what happened when she stopped apologizing for her website. Where she started Rachel owns Pets at Peace, an in-home end of life care service for pets. She tried the DIY route with WordPress and Elementor. She had a template. She had the vision. But she couldn't get her website to match the warmth and professionalism she brought to every client interaction. She wanted more than just "book here." She wanted to create trust, show warmth, help people navigate a really sensitive decision. What changed after we worked together She went from 1 client per month to 3 clients per week. That's a 500% increase in just two months after launching. But the numbers aren't the only thing that changed. She finally had a place to send people that explained everything. Clients could navigate at their own pace, see transparent pricing, understand the process, and decide if it was right for them. She didn't have to explain what she did anymore. She didn't have to convince people to trust her. The website did that work for her. What she said worked The autonomy in creating content. She wrote her own copy with my guidance and templates. It felt like her. The organization and process. Clear timelines, checklists, no surprises. She knew exactly what was happening and when. The final reveal. All those little details she couldn't make happen herself. The paw prints that float. The warmth in the design. The features that actually worked. The ripple effect Having a website she was proud of changed everything. She started using it to market to local veterinarians. She posted more on social media because she had somewhere good to send people. She even thought about how her brand showed up in real life. What scrubs to wear, how to present at visits, how to elevate the entire experience. The website became the standard for everything else. What she'd tell you "It's absolutely worth it. We went from maybe one patient a month to three patients a week. The website is key to getting a return on your investment." She tracks her numbers. She knows what's working. And the website made the biggest difference in attracting clients and building trust. If you're making excuses for your website Stop. Invest in something you're proud to share. Because when you have a website that actually works, everything else gets easier. Marketing gets easier. Sales conversations get shorter. Confidence goes up. Ready to stop apologizing? Book a discovery call with me. Let's talk about what's possible when your website finally matches the quality of work you do. Want to know more? Listen to the episode: You've got this, P.S. Rachel also created QR code cards for her sympathy notes that link directly to the pet memorial page on her website. Smart, right? Little touches like that come from having a website you're actually excited to use. |
Money Making Website Musings
Every week you will get one (yup, just 1!) email from me, like friends chatting over coffee, that contain different website + marketing tips, updates in the industry and the occasional update on what's happening in my life. I can’t wait to get to know you better this way! ♡
Hi Reader! So...here's the truth. A few months ago, I wasn't excited to share my website anymore. My brand was solid. Logo, colors, fonts, all fine. But something felt...off. I knew I didn't need a full rebrand. But I also knew I needed something. So I invested in a photo shoot. What happened next shocked me It wasn't just new photos. Those photos triggered a complete refresh of everything. I placed them into my existing design. Same logo, same colors, same fonts. But the photos changed...
Hi Reader! What if you could double your client inquiries without spending money on ads? Most small business owners think they need more traffic. More visitors, more clicks, more everything! But here's what I've learned. The problem usually isn't your traffic. It's what happens when people actually get to your website. Here's the math Say you get 1,000 visitors per month with a 2% conversion rate. That's 20 inquiries. You could spend money doubling your traffic to 2,000 visitors. Same...
Hi Reader! Grab your phone. We’re doing a mini website audit together right now. I guarantee you’ll find at least three sneaky issues costing you clients. These aren’t the big obvious things. They’re the little issues that slip through the cracks but make a huge difference in whether someone contacts you or clicks away. Here’s what we’re checking Your copyright date. If it says anything other than 2026, people wonder if you’re still in business. I know, simple right? But I can't tell you HOW...