Every week you will get one (yup, just 1!) email from me, like friends chatting over coffee, that contain different website + marketing tips, updates in the industry and the occasional update on what's happening in my life. I can’t wait to get to know you better this way! ♡
we all want proof, right?
|
Hey Reader! Today we’re chatting all about the phenomenon called “social proof” and why it matters on your website. To put it simply, social proof is those powerful trust signals that turn website visitors into paying clients. If you’ve been reading my emails for a while, you know I’m all about strategic design that gets results. And today, I’m sharing my best practices for using social proof effectively on your website. Here are my top tips for making social proof work harder for your business: 👉 1. Ditch the Generic Testimonials No more “Jenny was great!” Instead, focus on specific results and transformations. Think: “After launching my new website, my consultation bookings doubled in the first month.” 👉 2. Strategic Placement Matters Put testimonials where they count — near pricing, next to contact forms, and anywhere decisions are being made. 👉 3. Keep it Fresh Outdated testimonials from 2020? Time for a refresh! Build testimonial collection into your client workflow. 👉 4. Mix Your Media Text testimonials are just the start. Add: - Client photos - Video testimonials - Results screenshots - Award badges 👉5. Make it Measurable Share real numbers when possible: — “Leads increased by 50%” — “Booked 10 new clients” — “Revenue grew by 30%” This week on the podcast, I dive deeper into these strategies and more! 🎤 Website Social Proof Hacks for Instant Trust and More Clients [Ep063] Top Takeaways:
🎙️ RECENT EPISODES 🎙️ Melissa's business has changed over the years. And she finds herself in a place where many of us do — her website no longer reflects her current offers. On my most recent website audit session, I share with Melissa what she can do to make her website work for her business of today. Take a listen: How To Make Website Visitors Get It Right Away. (Website Audit) [Ep062] 📌 UPCOMING EVENTS 📌 Join us for The Small Business Online Makeover Workshop! April 8, 9am-12pm | Woburn 🎟️ Early Bird Pricing Available Now! You've got this, P.S. Got a website that needs more trust signals? Book a website audit and let's transform your online presence together! |
Money Making Website Musings
Every week you will get one (yup, just 1!) email from me, like friends chatting over coffee, that contain different website + marketing tips, updates in the industry and the occasional update on what's happening in my life. I can’t wait to get to know you better this way! ♡
Hey Reader! Struggling to keep your marketing efforts from disappearing into the void of social media? Believe me, you're not alone. In a world where algorithms change daily, your website remains your most reliable marketing asset—the one digital space you truly own. Ready to start making your website the center of your marketing strategy? Here are some practical tips: 👉 Make Your Website the Content Hub Create content for your website first, then break it down for social media 👉 Leverage...
Hey Reader! I just participated in something incredible — joining 1,500 podcasters worldwide for Podcasthon, where we each spotlight an organization making a difference. For my episode, I chatted with my friend Sharon from Connor’s Kindness Project — and gave her website a mini audit! This week’s episode combines two things I love: helping organizations shine online and spreading kindness. You know I love turning websites into powerful tools for good. Here’s what we covered in our website...
Hey Reader! I've been working really hard these last few weeks to really simply where I am spending my time. This means staying off of social media as much as possible and focusing on what lights me up. Working with my clients and my podcast. ❤️ I think we could all benefit from a reminder that simple is best. And this also applies to your website. Simplicity is one of my core values — it's in even my podcast title, Website Design Made Simple. So today, I thought I'd share a few ways to put...