Every week you will get one (yup, just 1!) email from me, like friends chatting over coffee, that contain different website + marketing tips, updates in the industry and the occasional update on what's happening in my life. I can’t wait to get to know you better this way! ♡
is your website bringing in clients?
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Hey Reader! Are you afraid of your website being just a pretty face that doesn’t bring in clients? It could be your website’s customer journey and unclear offers holding you back. This week, we’re talking about something that I do with every single client — mapping your website’s customer journey. No more hoping visitors find their way to your “Book Now” button! You know I’m passionate about websites that actually convert. Today, I’m sharing why a clear path for your visitors is crucial for turning them into clients. Here are my must-have elements for a converting customer journey: ✅ 1. Define Your Main Goal Every website needs ONE clear objective. What’s yours?
✅ 2. Guide Every Page No dead ends! Each page should lead somewhere specific. ✅ 3. Strategic Next Steps Every section needs a clear “what’s next” for visitors. ✅ 4. Connect the Dots Link related content naturally — blog posts to services, services to consultation. ✅ 5. Clear Calls-to-Action Make it sooooo obvious what you want visitors to do next. Take a listen to the podcast to find out more. 🎤 Getting Clear On Your Website’s Customer Journey And Offers To Turn Visitors Into Clients [Ep 060] 📌 Top Takeaways:
You've got this, P.S. Want to launch a new site this spring? I'd love to help with my signature 4-week money making website process. Let's chat! |
Money Making Website Musings
Every week you will get one (yup, just 1!) email from me, like friends chatting over coffee, that contain different website + marketing tips, updates in the industry and the occasional update on what's happening in my life. I can’t wait to get to know you better this way! ♡
Hey Reader! I just participated in something incredible — joining 1,500 podcasters worldwide for Podcasthon, where we each spotlight an organization making a difference. For my episode, I chatted with my friend Sharon from Connor’s Kindness Project — and gave her website a mini audit! This week’s episode combines two things I love: helping organizations shine online and spreading kindness. You know I love turning websites into powerful tools for good. Here’s what we covered in our website...
Hey Reader! Today we’re chatting all about the phenomenon called “social proof” and why it matters on your website. To put it simply, social proof is those powerful trust signals that turn website visitors into paying clients. If you’ve been reading my emails for a while, you know I’m all about strategic design that gets results. And today, I’m sharing my best practices for using social proof effectively on your website. Here are my top tips for making social proof work harder for your...
Hey Reader! I've been working really hard these last few weeks to really simply where I am spending my time. This means staying off of social media as much as possible and focusing on what lights me up. Working with my clients and my podcast. ❤️ I think we could all benefit from a reminder that simple is best. And this also applies to your website. Simplicity is one of my core values — it's in even my podcast title, Website Design Made Simple. So today, I thought I'd share a few ways to put...