Every week you will get one (yup, just 1!) email from me, like friends chatting over coffee, that contain different website + marketing tips, updates in the industry and the occasional update on what's happening in my life. I can’t wait to get to know you better this way! ♡
you probably have too many pages on your website
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Helllo my friend!!! Quick question. How many pages does your website have right now? 4? 10? 20? And how many of those pages are actually helping you get clients? If you’re like most small business owners I work with, you probably have way more pages than you need. And those extra pages? They’re making things harder, not easier. Here’s the problem When someone lands on your website, they should know who you are, what you do, and where to go next in about three seconds. (or less!) But if your navigation has 10 items? They’re overwhelmed. They leave. Plus, every page needs to be updated and maintained. More pages means more work for you. Pages you probably don’t need A separate “Meet the Team” page. Just put your team on your about page. An “Our Process” page. Put your process on your services page where people are already reading about what you offer. A “Why Choose Us” page. Your entire website should be answering that question! A separate “Testimonials” page. Sprinkle them throughout your site instead, right next to your call to action buttons. A “Resources” page that’s just a link dump. (I’m totally guilty of this one. 🤣) What you actually need Homepage. Your front door. About page. Where you build trust. Services page. What you offer and how you help. Contact page. Make it easy to get in touch. Blog page (if you blog). That’s it. Four or five core pages. Start simple, get those right, then expand strategically if you need to. This week, do this Look at your website navigation. Which pages are actually helping you make clients? Which are just clutter? I guarantee there are pages you can consolidate or delete. Want help? Book a website coaching call with me. I’ll look at your entire site and give you a clear plan for simplifying everything. Let’s get your site working harder for you. Want to know more? Listen to this week's pod. The Website Pages You Think You Need But Actually Don't [Ep 112] You've got this, P.S. Most websites have way too many pages. Simplifying might be the best thing you do for your business this year. |
Money Making Website Musings
Every week you will get one (yup, just 1!) email from me, like friends chatting over coffee, that contain different website + marketing tips, updates in the industry and the occasional update on what's happening in my life. I can’t wait to get to know you better this way! ♡
Hi Reader! So...here's the truth. A few months ago, I wasn't excited to share my website anymore. My brand was solid. Logo, colors, fonts, all fine. But something felt...off. I knew I didn't need a full rebrand. But I also knew I needed something. So I invested in a photo shoot. What happened next shocked me It wasn't just new photos. Those photos triggered a complete refresh of everything. I placed them into my existing design. Same logo, same colors, same fonts. But the photos changed...
Hi Reader! What if you could double your client inquiries without spending money on ads? Most small business owners think they need more traffic. More visitors, more clicks, more everything! But here's what I've learned. The problem usually isn't your traffic. It's what happens when people actually get to your website. Here's the math Say you get 1,000 visitors per month with a 2% conversion rate. That's 20 inquiries. You could spend money doubling your traffic to 2,000 visitors. Same...
Hi Reader! Grab your phone. We’re doing a mini website audit together right now. I guarantee you’ll find at least three sneaky issues costing you clients. These aren’t the big obvious things. They’re the little issues that slip through the cracks but make a huge difference in whether someone contacts you or clicks away. Here’s what we’re checking Your copyright date. If it says anything other than 2026, people wonder if you’re still in business. I know, simple right? But I can't tell you HOW...