Every week you will get one (yup, just 1!) email from me, like friends chatting over coffee, that contain different website + marketing tips, updates in the industry and the occasional update on what's happening in my life. I can’t wait to get to know you better this way! ♡
you probably have too many pages on your website
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Helllo my friend!!! Quick question. How many pages does your website have right now? 4? 10? 20? And how many of those pages are actually helping you get clients? If you’re like most small business owners I work with, you probably have way more pages than you need. And those extra pages? They’re making things harder, not easier. Here’s the problem When someone lands on your website, they should know who you are, what you do, and where to go next in about three seconds. (or less!) But if your navigation has 10 items? They’re overwhelmed. They leave. Plus, every page needs to be updated and maintained. More pages means more work for you. Pages you probably don’t need A separate “Meet the Team” page. Just put your team on your about page. An “Our Process” page. Put your process on your services page where people are already reading about what you offer. A “Why Choose Us” page. Your entire website should be answering that question! A separate “Testimonials” page. Sprinkle them throughout your site instead, right next to your call to action buttons. A “Resources” page that’s just a link dump. (I’m totally guilty of this one. 🤣) What you actually need Homepage. Your front door. About page. Where you build trust. Services page. What you offer and how you help. Contact page. Make it easy to get in touch. Blog page (if you blog). That’s it. Four or five core pages. Start simple, get those right, then expand strategically if you need to. This week, do this Look at your website navigation. Which pages are actually helping you make clients? Which are just clutter? I guarantee there are pages you can consolidate or delete. Want help? Book a website coaching call with me. I’ll look at your entire site and give you a clear plan for simplifying everything. Let’s get your site working harder for you. Want to know more? Listen to this week's pod. The Website Pages You Think You Need But Actually Don't [Ep 112] You've got this, P.S. Most websites have way too many pages. Simplifying might be the best thing you do for your business this year. |
Money Making Website Musings
Every week you will get one (yup, just 1!) email from me, like friends chatting over coffee, that contain different website + marketing tips, updates in the industry and the occasional update on what's happening in my life. I can’t wait to get to know you better this way! ♡
Helllo my friend!!! Have you been looking at your website analytics lately and noticed something weird? Maybe your traffic is down. Maybe those Google clicks aren’t what they used to be. Maybe you’re thinking, “What did I do wrong? Is my website broken?” Here’s what I need you to know. It’s not you. It’s happening to everyone. Let me explain A few months ago, one of my clients came to me worried. Her website traffic had dropped by more than 35%. But here’s the thing. Her business hadn’t...
Helllo my friend!!! So… I need to tell you about a project that’s been weighing on me. A few months ago, I worked with a new business owner on her website. She was excited, I was excited, everything seemed perfect. We created her brand. Picked her colors. Wrote strategic copy that really captured her personality. And then? She changed almost everything. The logo I designed? Redone in Canva. The strategic colors? Swapped for ones she liked better. The vulnerable copy? Rewritten to be safer and...
Helllo my friend!!! Today I want to talk about something that honestly doesn’t get enough attention. Getting a second set of professional eyes on your website. Not necessarily a full redesign, but strategic guidance on what’s working, what’s not, and what simple changes could make a big difference! I offer website coaching calls, and they’ve become one of my favorite services to provide. Why? Because in just 50 minutes, we can tackle real problems and create an actionable plan that you can...