Hey Website Bestie,

Let's talk about your about page — that tricky little corner of your website where potential clients decide if you're their perfect match.

I've been having great conversations lately with corporate clients who want to seem approachable without oversharing their life stories. They ask: "How personal is too personal for my professional brand?"

It's a balancing act! Your about page is likely one of your most visited pages (yes, really!), but it doesn't have to be a choice between cold corporate robot and TMI oversharer. There's a sweet spot that builds connection while maintaining professionalism.

Here's my formula for an about page that connects without crossing boundaries:

👉 1. Start With Your Client, Not Yourself

Begin with who you help, not your bio. Instead of "I'm Jane, a coach with 10 years experience," try "You deserve a business that energizes rather than drains you. That's where I come in."

👉 2. Show What Makes You Different

What's your unique approach? For me, it's my signature 4-week website process and focus on money-making strategy. What's yours? This helps clients understand your value beyond basic credentials.

👉 3. Add Personality Without Oversharing

You don't need to reveal your deepest secrets to be relatable! Try:

• A simple line about what you do when not working
• A professional photo that shows warmth (not just arms crossed against a wall!)
• A brief mention of a value that drives your work

👉 4. Include Strategic Social Proof

Let others speak to your expertise through testimonials, logos of companies you've worked with, or publications you've been featured in — this builds trust without you having to brag.

👉 5. End With Clear Direction

Your about page isn't just for introduction — it should guide visitors to the next step. Always include a call-to-action like "Ready for a website that works as hard as you do? Let's chat."

This week on the podcast, I go into creating the perfect professional-yet-personal about page!

​🎤 Make Your Website's About Page Personal Without Oversharing [Ep 082]​

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🎙️ RECENT EPISODES 🎙️

​Website Errors Most Business Owners Never Discover Until It's Too Late [Ep 081]​

​I Know My Website Needs An Overhaul — Your Step-By-Step Action Plan [Ep 080]​

You've got this,

P.S. Not sure if your about page is hitting the right note? Book a FREE mini-audit with me and I'll share ways to improve it!