a fun event invite + website money tips


Hey Reader!!
A lot of my clients have been coming to me with this question and I wanted to pass it along to my amazing community.

"Jenny, how do I actually get people to pay me from my website?"

And that's when I realized I talk constantly about creating websites with clear goals (usually booking consultation calls), but I rarely discuss what happens after someone says yes. Or what if your website goal isn't a consultation at all, but an immediate purchase?

Your website needs to make it ridiculously easy for people to give you money. And the payment setup you choose depends entirely on your business model.

Here's what I've learned about the two main approaches...

πŸ‘‰ Consultation-based businesses (designers, contractors, consultants) need systems for post-call payment processing. After that "yes" moment on the call, you need to seamlessly move them from excited client to paid client.

πŸ‘‰ Direct purchase businesses (course creators, product sellers, template shops) need immediate payment capabilities right on the website. No consultation required, just smooth purchasing.

πŸ‘‰ CRM integration is game-changing for consultation businesses. Tools like HoneyBook (my personal favorite), Dubsado, or 17 Hats connect your website contact form directly to contract generation and payment processing.

πŸ‘‰ Payment processors like Stripe offer incredible flexibility for direct purchases, handling everything from one-time payments to subscription models. For WordPress sites, I love integrating SureCart for seamless product sales.

The biggest mistakes I see? Too many payment options (confusing!), requiring account creation (major friction!), and not testing the mobile experience (lost sales!).

Here's the reality check...someone can have a consultation call with you, say yes to working together, but if you can't get them to actually sign the contract and pay, they're not a true yes. You're not making money.

Your action step for this week? Walk through your entire payment process from website visitor to paid client. Is it simple? Does it work on mobile? Are there any unnecessary steps creating friction?

Want the full behind-the-scenes breakdown?

​How to Accept Payments on Your Website (Beyond Just Booking Calls) [Ep 093]​

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Free Coffee + Website & Marketing Advice This Month!

Mark your calendars for Tuesday, September 30th! Taylor from Creative TK Consulting and I are hosting a FREE office hours session where you can get on-the-spot advice for your website and social media challenges.

What: 15-minute mini consultations over coffee (no sales pitch!)

When: September 30th, 11:30am - 1:00pm

Where: Presence & Co (the gorgeous new social club in Reading)

Cost: FREE

Perfect if your website isn’t bringing in leads, your social media feels overwhelming, or you just want a quick audit from two local experts. Plus, you’ll get to check out this stunning new community space! Limited to 12 people and RSVP is required.

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You've got this,

P.S. Curious to see what a new website design project might look like for you? Let's explore together how your website can work around the clock for you! Let's chat!​

Money Making Website Musings

Every week you will get one (yup, just 1!) email from me, like friends chatting over coffee, that contain different website + marketing tips, updates in the industry and the occasional update on what's happening in my life. I can’t wait to get to know you better this way! β™‘

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