Hey Reader!!
I just finished a website audit that reminded me of something so many of us struggle with. We pour our hearts and souls writing amazing copy for our websites, explaining how we can help and then... crickets. Visitors just aren't converting.

That's exactly what was happening with Anne from The Fun Reset. She had compelling messaging about her group coaching for ambitious women, but something wasn't right. All words, no breathing room, no visual connection.

Here's what we discovered during her audit and how you can apply these insights to your own website 👇

👉 Your hero section needs emotional imagery

Don't just tell visitors what you do—show them the feeling they'll get from working with you. Anne's homepage was all text, making it hard for visitors to quickly understand her value. Think about adding imagery representing joy and fulfillment alongside clear headlines.

👉 Break up dense copy with strategic visuals​
Amazing copy can actually hurt conversions if it feels overwhelming. Use images, graphics, or even simple patterns to create visual breathing room. Your content becomes more digestible and enjoyable to read.

👉 Pair testimonials with authentic photos

A quote floating alone on your page doesn't build as much trust as one paired with a client's photo or image representing their transformation. It makes the testimonial feel real and relatable.

👉 Create clear visual pathways to action

Your calls-to-action should stand out visually and be placed near compelling imagery or testimonials. Create a natural flow from emotional connection to taking action.

The key insight from Anne's audit? Your website isn't just an information source. It's your 24/7 sales representative, and just like a good salesperson, it needs to create emotional connections before people will trust you enough to take action.

When visitors feel something—joy, hope, understanding—before they even scroll, they're much more likely to stick around and actually read your amazing copy.

This week's action step: Look at your homepage and ask yourself, "Does this create an emotional connection before I have to scroll?" If not, consider where you could add strategic imagery to transform browsers into believers.

Want the full behind-the-scenes breakdown?

​Why Images Matter More Than You Think for Website Conversions (Website Audit) [Ep 095]​

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You've got this,

P.S. Curious to see what a new website design project might look like for you? Let's explore together how your website can work around the clock for you! Let's chat!​