Every week you will get one (yup, just 1!) email from me, like friends chatting over coffee, that contain different website + marketing tips, updates in the industry and the occasional update on what's happening in my life. I canβt wait to get to know you better this way! β‘
π holiday workshop + what actually matters
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Hey Reader!! After auditing over 50 websites in 2025, I can tell you exactly what separates the websites that actually make money from the ones that just look pretty. It's not the trendy color palettes, perfect typography, or fancy features that everyone obsesses over. It's something completely invisible that most business owners don't even know exists. Most of us get caught up in surface-level fixes. We perfect our brand colors for the tenth time, copy layouts from competitors without understanding why they work, or add new features because they look cool. Others fall into technical rabbit holes, tweaking SEO keywords endlessly or styling forms to perfection. But here's what actually converts visitors into paying clients... a strategic customer journey. π Map the emotional path your visitors take When someone lands on your website, they're going through a decision-making process whether you plan for it or not. Understanding this psychology lets you guide them intentionally instead of hoping they figure it out. π Address questions at each stage Stage 1: "Am I in the right place?" (They need to instantly know you're for them) Stage 2: "Can this person help me?" (Build trust without overwhelming) Stage 3: "Have they helped people like me?" (Show proof and results) Stage 4: "How does this work?" (Remove uncertainty about your process) Stage 5: "Am I ready to take action?" (Make saying yes feel inevitable) π Remember that emotions come first People make emotional decisions and then justify them with logic. Every section of your website either moves them closer to "yes" or pushes them away. π Design with intention, not just aesthetics Customer journeys are invisible, which is why smart business owners miss them. You can't copy this from templates because it's completely individualized to your business and clients. This week, look at your homepage and ask yourself. If someone landed here for the first time, would they instantly know they're in the right place? Do you guide them through the decision-making process, or do you leave them to figure it out alone? Pretty websites are nice to look at, but strategic ones actually make money! Want the full behind-the-scenes breakdown? The One Thing Every Successful Website Has (That Most People Ignore) [Ep 097] β You've got this, P.S. Curious to see what a new website design project might look like for you? Let's explore together how your website can work around the clock for you! Let's chat! |
Money Making Website Musings
Every week you will get one (yup, just 1!) email from me, like friends chatting over coffee, that contain different website + marketing tips, updates in the industry and the occasional update on what's happening in my life. I canβt wait to get to know you better this way! β‘
Hey Reader!!Can I share something I've been noticing with the incredibly smart business owners I work with? There's so much talk about imposter syndrome in our world, but I'm seeing the complete opposite problem. What happens when you're SO qualified and knowledgeable that your website actually works against you? I call it "expert overwhelm," and if you have multiple certifications, advanced degrees, or years of specialized training, you might be experiencing this without even realizing it....
Hey Reader!!I just finished a website audit that reminded me of something so many of us struggle with. We pour our hearts and souls writing amazing copy for our websites, explaining how we can help and then... crickets. Visitors just aren't converting. That's exactly what was happening with Anne from The Fun Reset. She had compelling messaging about her group coaching for ambitious women, but something wasn't right. All words, no breathing room, no visual connection. Here's what we discovered...
Hey Reader!!I had quite the experience at a networking event last week and I want to share it with you. I met this woman who absolutely radiated great, positive energy. Perfect for what some of my clients might need, we had such a good conversation. As we were wrapping up, she handed me her business card with this big smile and said, "Definitely check out my website!" So I went home that afternoon, pulled up her site, and within about 8 seconds...I kind of lost interest. It felt like a...