Every week you will get one (yup, just 1!) email from me, like friends chatting over coffee, that contain different website + marketing tips, updates in the industry and the occasional update on what's happening in my life. I can’t wait to get to know you better this way! ♡
is your website letting clients slip away?
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Hey Reader! Ever had a potential client vanish between piquing their interest and sealing the deal? You're not alone. Your website could be the silent culprit letting opportunities slip through the cracks. Let's change that and turn your online home into your business's hardest working team member. ⭐ This week's episode dives into creating a seamless client journey, guiding visitors from curious browsers to committed clients. Think of your site as a journey map rather than just a brochure. Your homepage is the entry point, but what happens after? Every step, from inquiry to onboarding, should feel smooth and intentional. If your potential clients ever wonder "What's next?"—that's a friction point we need to eliminate. Here's how to map out a frictionless client journey on your website: 👉 1. Inquiry Stage Minimal questions on forms and clear instructions for what to expect after submission help streamline the start of your client's journey. 👉 2. Consultation Stage Automated emails and resource-packed web pages build trust and engagement even before you speak. Point them towards FAQs or case studies—they're golden for providing insight and value. 👉 3. Proposal & Commitment Not just emails or static PDFs—consider proposal pages that integrate seamlessly and speak directly to your clients' needs. They're an extension of your brand and help keep the momentum going. 👉 4. Onboarding Experience A dedicated welcome page with videos, timelines, and expectations sets the right tone for your working relationship. It's all about adding that extra touch of care and professionalism. 🎤 Create a Website Experience Clients Love [Ep 076] AWARD NOMINATION My podcast "Website Design Made Simple" has been nominated for the 2025 Women Podcasters Awards, and I'd be so grateful for your vote. Your support helps elevate women's voices in the podcasting world and allows me to continue sharing actionable website tips that help your business make money while you sleep. Vote here. 🎙️ RECENT EPISODES 🎙️ Stop Wasting Time on These 7 Website "Must-Haves" That Nobody Actually Uses [Ep 071] Simple Website Tips: Internal Links That Convert Visitors to Clients [Ep 069] Make Your Small Business Website Convert Better with White Space [Ep 068] You've got this, P.S. Curious to see what a refined journey looks like? Let's explore together how your website can work around the clock for you! Let's chat! |
Money Making Website Musings
Every week you will get one (yup, just 1!) email from me, like friends chatting over coffee, that contain different website + marketing tips, updates in the industry and the occasional update on what's happening in my life. I can’t wait to get to know you better this way! ♡
Hey Website Bestie, Let's talk about your about page — that tricky little corner of your website where potential clients decide if you're their perfect match. I've been having great conversations lately with corporate clients who want to seem approachable without oversharing their life stories. They ask: "How personal is too personal for my professional brand?" It's a balancing act! Your about page is likely one of your most visited pages (yes, really!), but it doesn't have to be a choice...
Hey Website Bestie, Is your website silently losing you clients? I had a wake-up call recently when a client tried to book a website audit with me. First, my booking system glitched and tried to charge him double. When I attempted to fix it manually, I messed up the time zone conversion. Thankfully, this determined client stuck with me through all the technical failures! But it got me thinking… how many potential clients encounter tech issues on YOUR website and simply click away instead of...
Hey website bestie, Have you been putting off updating your website because it feels too overwhelming? I was chatting with my client Jen recently, and she confessed she'd delayed her website redesign for years. "I know my website is hurting my business," she told me, "but the thought of tackling this project is just too overwhelming." I totally get it! Redesigning your website can feel like renovating your house while you're still living in it. Where do you even begin? But here's the truth —...