Every week you will get one (yup, just 1!) email from me, like friends chatting over coffee, that contain different website + marketing tips, updates in the industry and the occasional update on what's happening in my life. I can’t wait to get to know you better this way! ♡
she lost her website overnight (true story)
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Helllo my friend!!! You know those domain renewal emails you keep ignoring? Let me tell you what happened to Elise. (Not her real name, but the story? 100% real and 100% preventable.) The story Elise ran a dog walking business for over 10 years. Her domain, EliseDogWalking.com, was everywhere. Business cards, flyers, her email signature, Google, Yelp, everywhere. When her designer offered a monthly care plan to handle tech stuff, she declined. “I can handle this myself.” Then the renewal emails started coming. She was busy. They got buried. She didn’t renew her domain. She didn’t renew her hosting. Here’s what happens when your domain expires It goes up for public auction. Anyone can buy it. A stranger bought EliseDogWalking.com. Overnight she lost her website and business email. 10 years of credibility. Gone. Clients trying to reach her got nothing. People typing her URL saw a hacked website. Her options Buy it back for thousands of dollars. Or start over with a new domain. She had to start over. New business cards. New email. Notify every client. Update every online listing manually. All her SEO authority? Gone. All because of ignored renewal emails. What you can do right now Set up auto renewal for your domain and hosting. Go do it today. Make sure your payment method is current. Verify renewal notices come to you, not your web designer. Here’s the thing Your website needs regular attention. Security updates, content refreshes, making sure everything works. If you don’t have bandwidth for that, get help. If you do, put it in your calendar and actually do it. Need help? Book a website coaching call with me. We’ll make sure you’re protected. I’m sharing this not to scare you, but to empower you. This was completely preventable. Don’t let it happen to you. Want to hear the full story? Listen to the episode: How To Protect Your Website From Disappearing Overnight (And What To Do Instead) [Ep 114] You've got this, P.S. Go check your domain renewal settings right now. Seriously. |
Money Making Website Musings
Every week you will get one (yup, just 1!) email from me, like friends chatting over coffee, that contain different website + marketing tips, updates in the industry and the occasional update on what's happening in my life. I can’t wait to get to know you better this way! ♡
Hi Reader! So...here's the truth. A few months ago, I wasn't excited to share my website anymore. My brand was solid. Logo, colors, fonts, all fine. But something felt...off. I knew I didn't need a full rebrand. But I also knew I needed something. So I invested in a photo shoot. What happened next shocked me It wasn't just new photos. Those photos triggered a complete refresh of everything. I placed them into my existing design. Same logo, same colors, same fonts. But the photos changed...
Hi Reader! What if you could double your client inquiries without spending money on ads? Most small business owners think they need more traffic. More visitors, more clicks, more everything! But here's what I've learned. The problem usually isn't your traffic. It's what happens when people actually get to your website. Here's the math Say you get 1,000 visitors per month with a 2% conversion rate. That's 20 inquiries. You could spend money doubling your traffic to 2,000 visitors. Same...
Hi Reader! Grab your phone. We’re doing a mini website audit together right now. I guarantee you’ll find at least three sneaky issues costing you clients. These aren’t the big obvious things. They’re the little issues that slip through the cracks but make a huge difference in whether someone contacts you or clicks away. Here’s what we’re checking Your copyright date. If it says anything other than 2026, people wonder if you’re still in business. I know, simple right? But I can't tell you HOW...