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Hey Reader!! They think they have to choose between a website that's beautiful OR one that actually gets found in Google searches. This either/or mindset is completely backwards, and here's why it's hurting your business. I see gorgeous websites that look like they belong in design museums. Perfect photography, stunning color palettes, elegant typography. But when I check their analytics? Ten visitors per month from Google. All that investment in beauty, but nobody can find them. On the flip side, I see websites ranking #1 for their keywords but looking like they were built in 1999 by a robot (before AI). They get tons of search traffic, but visitors immediately bounce because the sites look unprofessional and sketchy. Both approaches leave massive amounts of money on the table. Beautiful sites aren't getting found, so the design investment feels worthless. Ugly SEO sites are getting found but not converting, so all that traffic goes to waste. Here's what most people don't understand about modern SEO: π Google rewards websites that people actually enjoy using They don't just want to see keywords stuffed everywhere anymore. They want to know if visitors stay, click around, and have good experiences on your site. π Beautiful design naturally improves SEO metrics When your site looks professional and trustworthy, people stick around longer. Google sees this engagement and assumes your site provides value. π Every design choice can serve both humans and search engines Your headlines can be compelling AND include keywords. Your images can be gorgeous AND optimized for speed. Your navigation can look clean AND help Google understand what you offer. π User experience IS SEO now Site speed, mobile functionality, intuitive navigation, engaging content - these aren't just design considerations anymore. They're ranking factors. The solution isn't picking sides in some imaginary battle between beauty and functionality. It's understanding that they work together to grow your business. When something makes sense for your human visitors, it automatically makes sense for Google too. This week, look at your website and ask yourself. does this help both people and search engines? If it helps people, it's going to help your search rankings. Stop treating design and SEO as enemies. They're actually best friends when done right. Want the full behind-the-scenes breakdown? βWebsite Design vs SEO and Why This Battle Is Hurting Your Business [Ep 099]β You've got this, P.S. Curious to see what a new website design project might look like for you? Let's explore together how your website can work around the clock for you! Let's chat!β |
Every week you will get one (yup, just 1!) email from me, like friends chatting over coffee, that contain different website + marketing tips, updates in the industry and the occasional update on what's happening in my life. I canβt wait to get to know you better this way! β‘
Hey Reader!!I was scrolling through old Instagram posts a few days ago and found one that just said "Visit the Panda." It made me realize this would be perfect to share with you because it touches on something most business owners don't know about their websites. Those beautiful professional brand photos you invested in? They might actually be hurting your website's performance. Before you panic, let me explain. It's not the quality of your photography that's the problem (professional photos...
Hey Reader!!I've been reflecting on this past year as I prep for my 100th podcast episode (can you believe it?!), and something really struck me. After auditing over 50 websites in 2025, I can tell you exactly what separates the websites that actually make money from the ones that just look pretty. It's not the trendy color palettes, perfect typography, or fancy features that everyone obsesses over. It's something completely invisible that most business owners don't even know exists. Most of...
Hey Reader!!Can I share something I've been noticing with the incredibly smart business owners I work with? There's so much talk about imposter syndrome in our world, but I'm seeing the complete opposite problem. What happens when you're SO qualified and knowledgeable that your website actually works against you? I call it "expert overwhelm," and if you have multiple certifications, advanced degrees, or years of specialized training, you might be experiencing this without even realizing it....