Every week you will get one (yup, just 1!) email from me, like friends chatting over coffee, that contain different website + marketing tips, updates in the industry and the occasional update on what's happening in my life. I can’t wait to get to know you better this way! ♡
stop losing clients with these 5 website tweaks
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Hey Reader! Today I want to talk about something that affects nearly every business owner I work with...the sneaky ways your website might be killing your sales without you even realizing it. Ever had someone rave about your business, head to your website, and then… nothing? You’re not alone. Let’s talk about what’s really going on. The truth is, sometimes it’s your website working against you. A beautiful site means nothing if it’s not leading visitors to book a call or purchase your service. Here are 5 sneaky website issues that might be costing you clients: 👉 1. Traditional Contact Forms Are Conversion Killers When potential clients are ready to connect, they want action, not a waiting game. Consider adding a direct booking link on your contact page instead of just a form. 👉 2. Unanswered Questions Create Confusion Visitors shouldn’t feel like detectives on your site. Your hero section should clearly state who you are, what you do, and how you make lives better. 👉 3. Missing Pricing Information Causes Hesitation Let’s not shy away from pricing—give them a starting point or a budget range, so no one’s time is wasted. 👉 4. Unclear Client Journey Leads to Abandonment Your site should smoothly guide visitors from point A to B, not leave them in a maze of clicks. Calls to action should be plentiful and purposeful—your site’s a tour guide, not a puzzle. 👉 5. Poor Mobile Experience Drives People Away A clunky mobile experience means lost sales. No tiny text or slow pages—just a clean, action-driven mobile interface that looks just as good as your desktop site. Hit any of these five gaps? Your chance to turn things around is here. Evaluate your contact process, answer lingering questions, map out a client journey, and check your mobile experience. This week on the podcast, I dive deeper into these conversion killers and how to fix them! 🎤 5 Website Gaps That Are Silently Killing Your Sales [Ep 074] AWARD NOMINATION My podcast "Website Design Made Simple" has been nominated for the 2025 Women Podcasters Awards, and I'd be so grateful for your vote. Your support helps elevate women's voices in the podcasting world and allows me to continue sharing actionable website tips that help your business make money while you sleep. Vote here. 🎙️ RECENT EPISODES 🎙️ Stop Wasting Time on These 7 Website "Must-Haves" That Nobody Actually Uses [Ep 071] Simple Website Tips: Internal Links That Convert Visitors to Clients [Ep 069] Make Your Small Business Website Convert Better with White Space [Ep 068] You've got this, P.S. Looking for a new website before summer? Let's chat! |
Money Making Website Musings
Every week you will get one (yup, just 1!) email from me, like friends chatting over coffee, that contain different website + marketing tips, updates in the industry and the occasional update on what's happening in my life. I can’t wait to get to know you better this way! ♡
Hey Website Bestie, Let's talk about your about page — that tricky little corner of your website where potential clients decide if you're their perfect match. I've been having great conversations lately with corporate clients who want to seem approachable without oversharing their life stories. They ask: "How personal is too personal for my professional brand?" It's a balancing act! Your about page is likely one of your most visited pages (yes, really!), but it doesn't have to be a choice...
Hey Website Bestie, Is your website silently losing you clients? I had a wake-up call recently when a client tried to book a website audit with me. First, my booking system glitched and tried to charge him double. When I attempted to fix it manually, I messed up the time zone conversion. Thankfully, this determined client stuck with me through all the technical failures! But it got me thinking… how many potential clients encounter tech issues on YOUR website and simply click away instead of...
Hey website bestie, Have you been putting off updating your website because it feels too overwhelming? I was chatting with my client Jen recently, and she confessed she'd delayed her website redesign for years. "I know my website is hurting my business," she told me, "but the thought of tackling this project is just too overwhelming." I totally get it! Redesigning your website can feel like renovating your house while you're still living in it. Where do you even begin? But here's the truth —...