Every week you will get one (yup, just 1!) email from me, like friends chatting over coffee, that contain different website + marketing tips, updates in the industry and the occasional update on what's happening in my life. I canβt wait to get to know you better this way! β‘
the 3-second test your website is probably failing
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Hey Reader!! You know that feeling when you're excited to share something versus when you know it's just not quite right? That's exactly what happened with Jamie, a romance author who came to me knowing her website just wasn't working for her. She could send people to her site, but she knew it wasn't converting visitors into readers or buyers. Maybe you can relate to that feeling when you know your website isn't doing what it should be doing for your business? But here's what I love about this story. After we worked together, Jamie went from having a website that just existed to having one that actually works for her around the clock. And the best part? The changes we made weren't complicated or expensive. They were just strategic. Here are 4 simple shifts that transformed everything: π Make your homepage pass the 3-second test Jamie's old site just said "Real Romance" with some book covers. Her new site immediately tells visitors what kind of stories she writes and who her characters are. Ask yourself: can someone land on your homepage and understand what you do within 3 seconds? π Create one clear path for visitors Instead of overwhelming people with choices, we focused on Jamie's two main goals: book sales and newsletter signups. Every section now guides visitors toward one of these actions. What are your 1-2 main goals? Make those paths obvious. π Let your personality shine through We pulled Jamie's brand colors, fonts, and authentic voice into every part of her website. Your site should feel like YOU. If someone meets you in person and then visits your website, there shouldn't be a disconnect. π Never leave visitors hanging Every page on Jamie's site now ends with a clear next step. No dead ends, no confusion about what to do next. Check your own pages - do they all have a clear call to action? The lesson that keeps hitting me? Your website should be your biggest cheerleader, not something you apologize for. It should work 24/7 to attract people who are perfect for what you offer. This week, try this: Look at your homepage with fresh eyes. Does it pass the 3-second test? If not, that's your starting point. Want the full behind-the-scenes breakdown? βWebsite Lessons from a Romance Author That Work for Any Small Business [Ep 084]β β RECENT APPEARANCES Check out my latest podcast guest spot on the Casa de Confidence Podcast. Our conversation shares so many awesome tid-bits about how to have a website not only look pretty but still work for you. And the Dan and Julie intros are always so entertaining. You've got this, P.S. Curious to see what a new website design project might look like for you? Let's explore together how your website can work around the clock for you! Let's chat!β |
Money Making Website Musings
Every week you will get one (yup, just 1!) email from me, like friends chatting over coffee, that contain different website + marketing tips, updates in the industry and the occasional update on what's happening in my life. I canβt wait to get to know you better this way! β‘
Hey Reader!!Last month while working on two completely different websites I got to thinking about home page strategy. And how many of us might be getting that wrong. The first website was for a design-build firm specializing in luxury residential projects. The second was for Deb, a functional medicine provider who helps people increase their health span as they age. Completely different businesses, but they both came to me with the same challenge. How do you create a homepage that attracts...
Hey Reader!!Something's been on my mind since a coffee chat last month and I think you'll find this as eye-opening as I did. I met with someone whose website I'd actually discovered before we connected. It was built by a designer I follow and admire - absolutely gorgeous, creative, and the kind of site that makes you stop scrolling and think "wow." When I complimented her beautiful website and asked how it was working for her business, her response surprised me. She loves how it looks, but...
Hey Reader!!I just wrapped up a website audit that reminded me why I love these sessions so much. Sometimes the biggest breakthroughs come from the simplest fixes, and that's exactly what happened with Samia from Dragoness Rising. She'd created this really well-designed website that perfectly captured her brand personality. Her navigation was clear, her services were well organized, and everything looked professional and polished. But here's the thing ...all that great design work wasn't...