Every week you will get one (yup, just 1!) email from me, like friends chatting over coffee, that contain different website + marketing tips, updates in the industry and the occasional update on what's happening in my life. I canβt wait to get to know you better this way! β‘
when beautiful websites don't work
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Hey Reader!! I met with someone whose website I'd actually discovered before we connected. It was built by a designer I follow and admire - absolutely gorgeous, creative, and the kind of site that makes you stop scrolling and think "wow." When I complimented her beautiful website and asked how it was working for her business, her response surprised me. She loves how it looks, but she hasn't had a single inquiry from the website in months. This perfectly illustrates something I'm passionate about β the intersection of beautiful AND functional design. Because what good is a gorgeous website if it's not bringing you clients? Here's the counterintuitive truth nobody talks about enough...often it's not about what you add to your website, it's about what you remove or never put there in the first place. Here are four conversion killers I see constantly π π Flashy animations that distract instead of guide Movement for movement's sake actually hurts conversions. Your website should guide people to take action, not entertain them with horizontal scrolls and constant sliders. π Making visitors hunt for information Everything should be findable within three clicks. People are busy and won't work to find your contact info or services. Keep navigation clean with five options or fewer. π Overwhelming people with too many choices Decision paralysis is real and kills conversions. You want one clear step per page, not multiple competing calls-to-action that confuse visitors. π Using industry jargon instead of clear language Speak like your client, not your competitor. Clear over clever, especially in that hero section. If a seventh grader can't understand what you do, it's too complicated. High-converting websites understand that less is more and focus on what visitors need to take the next step, not what looks impressive in a portfolio. Your website needs to work 24/7 attracting ideal clients and moving them toward working with you. Pretty alone won't pay the bills, but pretty + strategic? That's where the magic happens. Your action step this week Pick one of these "don'ts" that resonated with you and see if you can remove or simplify something related to it on your website. Sometimes the most powerful changes come from what you don't do. Want the full breakdown of all 15 conversion killers? βWhat High-Converting Websites Don't Do [Ep 091]β You've got this, P.S. Curious to see what a new website design project might look like for you? Let's explore together how your website can work around the clock for you! Let's chat!β |
Money Making Website Musings
Every week you will get one (yup, just 1!) email from me, like friends chatting over coffee, that contain different website + marketing tips, updates in the industry and the occasional update on what's happening in my life. I canβt wait to get to know you better this way! β‘
Hey Reader!!Last month while working on two completely different websites I got to thinking about home page strategy. And how many of us might be getting that wrong. The first website was for a design-build firm specializing in luxury residential projects. The second was for Deb, a functional medicine provider who helps people increase their health span as they age. Completely different businesses, but they both came to me with the same challenge. How do you create a homepage that attracts...
Hey Reader!!I just wrapped up a website audit that reminded me why I love these sessions so much. Sometimes the biggest breakthroughs come from the simplest fixes, and that's exactly what happened with Samia from Dragoness Rising. She'd created this really well-designed website that perfectly captured her brand personality. Her navigation was clear, her services were well organized, and everything looked professional and polished. But here's the thing ...all that great design work wasn't...
Hey Reader!! I recently finished working on Kerri and Erin's website for Modern Legacy Law Group, and I'm honestly bursting with excitement to share this transformation story! Not just because it's gorgeous (though it absolutely is), but because I can see Kerri's personality, warmth, and approach coming through every single element on screen. You know that feeling when you're working on a puzzle and you finally find that one missing piece that makes the whole picture suddenly clear? That's...