Hey Reader!!
Something's been on my mind since a coffee chat last month and I think you'll find this as eye-opening as I did.

I met with someone whose website I'd actually discovered before we connected. It was built by a designer I follow and admire - absolutely gorgeous, creative, and the kind of site that makes you stop scrolling and think "wow."

When I complimented her beautiful website and asked how it was working for her business, her response surprised me. She loves how it looks, but she hasn't had a single inquiry from the website in months.

This perfectly illustrates something I'm passionate about — the intersection of beautiful AND functional design. Because what good is a gorgeous website if it's not bringing you clients?

Here's the counterintuitive truth nobody talks about enough...often it's not about what you add to your website, it's about what you remove or never put there in the first place.

Here are four conversion killers I see constantly 👉

👉 Flashy animations that distract instead of guide

Movement for movement's sake actually hurts conversions. Your website should guide people to take action, not entertain them with horizontal scrolls and constant sliders.

👉 Making visitors hunt for information

Everything should be findable within three clicks. People are busy and won't work to find your contact info or services. Keep navigation clean with five options or fewer.

👉 Overwhelming people with too many choices

Decision paralysis is real and kills conversions. You want one clear step per page, not multiple competing calls-to-action that confuse visitors.

👉 Using industry jargon instead of clear language

Speak like your client, not your competitor. Clear over clever, especially in that hero section. If a seventh grader can't understand what you do, it's too complicated.

High-converting websites understand that less is more and focus on what visitors need to take the next step, not what looks impressive in a portfolio.

Your website needs to work 24/7 attracting ideal clients and moving them toward working with you. Pretty alone won't pay the bills, but pretty + strategic? That's where the magic happens.

Your action step this week

Pick one of these "don'ts" that resonated with you and see if you can remove or simplify something related to it on your website. Sometimes the most powerful changes come from what you don't do.

Want the full breakdown of all 15 conversion killers?

​What High-Converting Websites Don't Do [Ep 091]​

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You've got this,

P.S. Curious to see what a new website design project might look like for you? Let's explore together how your website can work around the clock for you! Let's chat!​