Hey Reader!! Sometimes the biggest breakthroughs come from the simplest fixes, and that's exactly what happened with Samia from Dragoness Rising. She'd created this really well-designed website that perfectly captured her brand personality. Her navigation was clear, her services were well organized, and everything looked professional and polished. But here's the thing ...all that great design work wasn't translating into new leads from Google search. During our audit, we discovered that her website wasn't speaking Google's language. The fixes we identified were so simple, yet they could completely transform how search engines find and rank her content. Here are the four SEO fundamentals we covered that you can apply to your own website: Every page needs a proper H1 headline This is the most important signal you send to Google about what each page offers. Make sure it includes your target keyword and sits at the top of your page structure. Create strategic headline hierarchy Use H2 and H3 tags throughout your content that reinforce your main keyword. Don't just make text bigger or bolder - actually tag it as a headline in your website backend. Optimize your existing blog content If you've been creating valuable content, go back and add proper headline structure. This helps Google understand and rank all that hard work you've already done. Connect with Google's free tools Set up Google Business Profile and Google Search Console to give search engines more information about your business and see what keywords are already working for you. Your action step this week: Check if every page on your website has a clear H1 headline that includes a keyword your ideal clients might search for. It's a small change that can make a huge difference in your search results. Want the full behind-the-scenes breakdown? Help Google Find Your Website (Website Audit) [Ep 090] Want a FREE mini-audit on the podcast? I'd love to have you! You've got this, P.S. Curious to see what a new website design project might look like for you? Let's explore together how your website can work around the clock for you! Let's chat! |
Every week you will get one (yup, just 1!) email from me, like friends chatting over coffee, that contain different website + marketing tips, updates in the industry and the occasional update on what's happening in my life. I can’t wait to get to know you better this way! ♡
Hey Reader!!Last month while working on two completely different websites I got to thinking about home page strategy. And how many of us might be getting that wrong. The first website was for a design-build firm specializing in luxury residential projects. The second was for Deb, a functional medicine provider who helps people increase their health span as they age. Completely different businesses, but they both came to me with the same challenge. How do you create a homepage that attracts...
Hey Reader!!Something's been on my mind since a coffee chat last month and I think you'll find this as eye-opening as I did. I met with someone whose website I'd actually discovered before we connected. It was built by a designer I follow and admire - absolutely gorgeous, creative, and the kind of site that makes you stop scrolling and think "wow." When I complimented her beautiful website and asked how it was working for her business, her response surprised me. She loves how it looks, but...
Hey Reader!! I recently finished working on Kerri and Erin's website for Modern Legacy Law Group, and I'm honestly bursting with excitement to share this transformation story! Not just because it's gorgeous (though it absolutely is), but because I can see Kerri's personality, warmth, and approach coming through every single element on screen. You know that feeling when you're working on a puzzle and you finally find that one missing piece that makes the whole picture suddenly clear? That's...