Hey Reader!!

I just wrapped up a fun website audit on the pod that reminded me why I love this work so much. Sometimes the smallest tweaks create the biggest transformations.

Joie and Mark from Comiero Mediation Services reached out because their professional, well-designed website wasn’t converting visitors into the right kinds of clients. And they felt the website wasn't showcasing their messaging properly.

Sound familiar?

After diving into their site, we discovered the culprit wasn’t their design or even their totally just their messaging. It was their navigation strategy that was creating confusion instead of clarity.

Here’s what was happening and how we fixed it:

👉 Overwhelming navigation choices —They had seven navigation items competing for attention, including unnecessary ones like “Home” and scattered resource pages. We streamlined to five focused items that guide visitors naturally toward their services and contact page.

👉 Missing strategic calls-to-action - Their homepage had one button in the hero section, then nothing until the very bottom (which actually led to a different website!). We added strategic next steps throughout every section so visitors always know where to go.

👉 Hidden social proof - Their testimonials lived on a separate page that most visitors never saw. We scattered them throughout the site where people actually make decisions about working with them.

👉 Hero section overload - Too much text was burying their value proposition. We condensed their message into two powerful sentences that immediately communicate what they do and why it matters.

The lesson here is important. Even the most beautiful websites can have conversion killers hiding in plain sight. Sometimes what looks like a design problem is actually a strategy problem.

This week, take a look at your navigation. Does every item serve a clear purpose in guiding visitors toward working with you? Can you simplify or combine anything to make the path forward more obvious?

Want the full behind-the-scenes breakdown?

​“Mediating” Your Website’s User Experience for Better Conversions (Website Audit)[Ep 085]​

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You've got this,

P.S. Curious to see what a new website design project might look like for you? Let's explore together how your website can work around the clock for you! Let's chat!​