Every week you will get one (yup, just 1!) email from me, like friends chatting over coffee, that contain different website + marketing tips, updates in the industry and the occasional update on what's happening in my life. I canβt wait to get to know you better this way! β‘
when everything finally clicks
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Hey Reader!! I recently finished working on Kerri and Erin's website for Modern Legacy Law Group, and I'm honestly bursting with excitement to share this transformation story! Not just because it's gorgeous (though it absolutely is), but because I can see Kerri's personality, warmth, and approach coming through every single element on screen. You know that feeling when you're working on a puzzle and you finally find that one missing piece that makes the whole picture suddenly clear? That's exactly what happened here. Kerri is an estate planning attorney who merged her practice with her partner Erin to create Modern Legacy Law Group. When they came together, they did some initial branding work, but their website still felt a bit cold and generic. It had the logo and basic information, but it didn't look or feel like them. Maybe you recognize yourself in this story? Your business has evolved, you've grown, maybe you've partnered with someone or your services have changed, but your website is stuck representing who you were years ago instead of who you are today. Here's how we transformed their hidden potential into a breakthrough moment π π We audited their existing brand assets They had beautiful colors and fonts they just weren't using consistently online. Sometimes your hidden potential is sitting right in a folder somewhere! π They invested in authentic photography No more generic stock photos. We captured images of their actual office, team, and personality that felt warm and approachable. π Kerri wrote copy that sounded like her Using my templates, she crafted messaging that reflected exactly how she talks to clients in person, not legal jargon that sounds like everyone else. π We amplified what was already there Instead of trying to be who they thought they should be as a law firm, we leaned into their authentic selves and their specialty of helping non-traditional families. The result? A website that feels like walking into their office and immediately knowing you're in the right place. This is what happens when you stop hiding behind what you think you should look like and start showing who you really are. Your ideal clients find you and think "YES, these are my people!" Your action step this week Look at your website and ask yourself these three questions. Do you have brand elements you're not using consistently? Does your copy sound like you or like everyone else in your industry? Has your business evolved but your website hasn't kept up? If you answered yes to any of these, you might have hidden potential waiting to be activated. Want the full behind-the-scenes breakdown? βHow to Recognize When Your Website Has Hidden Potential (Law Firm Case Study) [Ep 089]β You've got this, P.S. Curious to see what a new website design project might look like for you? Let's explore together how your website can work around the clock for you! Let's chat!β |
Money Making Website Musings
Every week you will get one (yup, just 1!) email from me, like friends chatting over coffee, that contain different website + marketing tips, updates in the industry and the occasional update on what's happening in my life. I canβt wait to get to know you better this way! β‘
Hey Reader!!Last month while working on two completely different websites I got to thinking about home page strategy. And how many of us might be getting that wrong. The first website was for a design-build firm specializing in luxury residential projects. The second was for Deb, a functional medicine provider who helps people increase their health span as they age. Completely different businesses, but they both came to me with the same challenge. How do you create a homepage that attracts...
Hey Reader!!Something's been on my mind since a coffee chat last month and I think you'll find this as eye-opening as I did. I met with someone whose website I'd actually discovered before we connected. It was built by a designer I follow and admire - absolutely gorgeous, creative, and the kind of site that makes you stop scrolling and think "wow." When I complimented her beautiful website and asked how it was working for her business, her response surprised me. She loves how it looks, but...
Hey Reader!!I just wrapped up a website audit that reminded me why I love these sessions so much. Sometimes the biggest breakthroughs come from the simplest fixes, and that's exactly what happened with Samia from Dragoness Rising. She'd created this really well-designed website that perfectly captured her brand personality. Her navigation was clear, her services were well organized, and everything looked professional and polished. But here's the thing ...all that great design work wasn't...