Hi Reader! A few weeks ago I ran a live workshop called Get Your Website Ready to Sell This Fall, and at the very start I asked everyone to write down one thing...what do you actually want to focus on this season? Not a list, just one clear answer about what they wanted people to book or buy when they landed on their site. And then we went and looked at their websites, and for most of them, the site had absolutely no idea that answer existed. Here’s the thing I keep coming back to...your...