Hi Reader! A few months ago I found an old client on LinkedIn and clicked over to see her new website. She'd rebuilt it with someone else after we worked together years back. Me, being me, I went over to her website and went to check it out page by page. Here's what i noticed...it looked fine. Really fine, actually. Good colors, good photos, her branding carried over nicely. But then I decided to look beyond the surface. Because I want you to hear this. Looking fine and being built right are...