Helllo my friend!!! Have you been looking at your website analytics lately and noticed something weird? Maybe your traffic is down. Maybe those Google clicks aren’t what they used to be. Maybe you’re thinking, “What did I do wrong? Is my website broken?” Here’s what I need you to know. It’s not you. It’s happening to everyone. Let me explain A few months ago, one of my clients came to me worried. Her website traffic had dropped by more than 35%. But here’s the thing. Her business hadn’t...
12 days ago • 2 min read
Helllo my friend!!! So… I need to tell you about a project that’s been weighing on me. A few months ago, I worked with a new business owner on her website. She was excited, I was excited, everything seemed perfect. We created her brand. Picked her colors. Wrote strategic copy that really captured her personality. And then? She changed almost everything. The logo I designed? Redone in Canva. The strategic colors? Swapped for ones she liked better. The vulnerable copy? Rewritten to be safer and...
19 days ago • 1 min read
Helllo my friend!!! Today I want to talk about something that honestly doesn’t get enough attention. Getting a second set of professional eyes on your website. Not necessarily a full redesign, but strategic guidance on what’s working, what’s not, and what simple changes could make a big difference! I offer website coaching calls, and they’ve become one of my favorite services to provide. Why? Because in just 50 minutes, we can tackle real problems and create an actionable plan that you can...
26 days ago • 2 min read
Helllo my friend!!! Happy New Year! 🎉 While everyone else is making resolutions about hitting the gym or drinking more water lol, I want to talk about a resolution that'll actually stick and make you money in 2026. Your website. I know, I know. Not the flashy resolution. But here's the thing: out of over 100 podcast episodes I've recorded, one episode has been downloaded more than any other. By a lot. It's the episode about what makes a high converting website. And I've been thinking about...
about 1 month ago • 2 min read
Helllo my friend!!! Can you believe we're just days away from Christmas? 🎄 I know you're probably wrapping up projects, finishing last minute shopping, and getting ready to actually take a break and log off... But before you log off for the holidays, I want to share something important. While everyone else is letting their websites collect dust over the next two weeks, you have an opportunity. A quiet moment to make some strategic updates that'll set you up for an amazing 2026. And here's the...
about 2 months ago • 2 min read
Helllo my friend!!! I recently worked with a health and wellness coach with a fantastic, transformational business that was changing people's lives. But here's the thing. She was running it completely in the shadows. Word of mouth only. No website, no logo, no real online presence. She knew she needed to put herself out there. But she was terrified about what people would think when she showed up as her true self, front and center for everyone to see. Today I want to talk about her story of...
about 2 months ago • 2 min read
Helllo my friend!!! I had a client call last week and she said something that made me think. "Jenny, I'm really good at what I do. But I hate selling. Like really hate it. Every time I get on a consultation call, I feel pushy and salesy and it just makes me uncomfortable." And I told her what I tell everyone who feels this way. Your website should be doing the selling for you. That's literally its job. If you cringe at the thought of selling, feel uncomfortable talking about pricing, or hate...
2 months ago • 1 min read
Helllo!!! Happy Thanksgiving week! I'm sending this email a day early because I know many of us will be busy spending time with family and friends tomorrow. :) 🦃 This week is a time when we can reflect on what we're grateful for. And because of that, I thought I could share what I'm currently thankful for in my business. It's the systems. The automations. The behind-the-scenes tools that work while I'm out living my life. I know, I know. Not exactly the most exciting stuff. But here's the...
2 months ago • 2 min read
Hey Reader!! I recently worked with a business that's been around for 85 years, and their website was working against them. Their work was exceptional. Their reputation was solid. Clients loved them. But when potential clients landed on their website, there was this disconnect. The biggest issue? The website didn't match the luxury level of service they actually provided. They were serving high end clients with beautiful, sophisticated work. But their website looked dated and didn't reflect...
3 months ago • 2 min read