Hi Reader! A few weeks ago I finished a website for a yoga studio that had no physical location yet. No address, no class schedule, nothing to book or buy. We built a full site anyway...homepage, about, service pages, a whole blog section, and it’s planning to start building an email list and showing up in search results before the doors have even opened! Here’s the part that made it work, because this is what most people skip. The yoga studio founder had already done her full brand work with...