Hi Reader! Every August I notice the same shift. Kids go back to school, everyone's back from vacation, and my inbox fills up with questions about Q4. New offers. New campaigns. Sometimes ads for the very first time. There's a real energy to it. Fall feels like the season where small business owners finally get serious about growth. But almost every year, I watch business owners pour money and effort into getting more people to their website, without checking if the website is actually ready...