Hi Reader! A potential client lands on your website, likes what they see, and clicks your button. It takes them to the wrong page, or a page that doesn't exist. They don't let you know. They just leave. You can see a bad review or a slow month, but you'll never see that lost lead. Here's the thing. Every button on your website is making a promise, and it needs to keep it. A strong call to action does three things. It's specific ("See my packages" instead of "Learn more"). It shows up when...