Hi Reader! So… let's play a game. Pretend you have seven days. Maybe you're about to run google ads. Maybe you just realized your website has been sitting there for months doing absolutely nothing. Maybe you have a launch coming and you need things to work...like NOW. Here's what most people do...panic. Redesign everything. Change the colors, rewrite all the copy, add a hundred new features. And they waste the whole week on stuff that doesn't move the needle. Here's the thing. After designing...