Hey Reader!!Can I share something I've been noticing with the incredibly smart business owners I work with? There's so much talk about imposter syndrome in our world, but I'm seeing the complete opposite problem. What happens when you're SO qualified and knowledgeable that your website actually works against you? I call it "expert overwhelm," and if you have multiple certifications, advanced degrees, or years of specialized training, you might be experiencing this without even realizing it....
8 days ago • 1 min read
Hey Reader!!I just finished a website audit that reminded me of something so many of us struggle with. We pour our hearts and souls writing amazing copy for our websites, explaining how we can help and then... crickets. Visitors just aren't converting. That's exactly what was happening with Anne from The Fun Reset. She had compelling messaging about her group coaching for ambitious women, but something wasn't right. All words, no breathing room, no visual connection. Here's what we discovered...
15 days ago • 1 min read
Hey Reader!!I had quite the experience at a networking event last week and I want to share it with you. I met this woman who absolutely radiated great, positive energy. Perfect for what some of my clients might need, we had such a good conversation. As we were wrapping up, she handed me her business card with this big smile and said, "Definitely check out my website!" So I went home that afternoon, pulled up her site, and within about 8 seconds...I kind of lost interest. It felt like a...
22 days ago • 2 min read
Hey Reader!! A lot of my clients have been coming to me with this question and I wanted to pass it along to my amazing community. "Jenny, how do I actually get people to pay me from my website?" And that's when I realized I talk constantly about creating websites with clear goals (usually booking consultation calls), but I rarely discuss what happens after someone says yes. Or what if your website goal isn't a consultation at all, but an immediate purchase? Your website needs to make it...
29 days ago • 2 min read
Hey Reader!!Last month while working on two completely different websites I got to thinking about home page strategy. And how many of us might be getting that wrong. The first website was for a design-build firm specializing in luxury residential projects. The second was for Deb, a functional medicine provider who helps people increase their health span as they age. Completely different businesses, but they both came to me with the same challenge. How do you create a homepage that attracts...
about 1 month ago • 1 min read
Hey Reader!!Something's been on my mind since a coffee chat last month and I think you'll find this as eye-opening as I did. I met with someone whose website I'd actually discovered before we connected. It was built by a designer I follow and admire - absolutely gorgeous, creative, and the kind of site that makes you stop scrolling and think "wow." When I complimented her beautiful website and asked how it was working for her business, her response surprised me. She loves how it looks, but...
about 1 month ago • 1 min read
Hey Reader!!I just wrapped up a website audit that reminded me why I love these sessions so much. Sometimes the biggest breakthroughs come from the simplest fixes, and that's exactly what happened with Samia from Dragoness Rising. She'd created this really well-designed website that perfectly captured her brand personality. Her navigation was clear, her services were well organized, and everything looked professional and polished. But here's the thing ...all that great design work wasn't...
about 2 months ago • 1 min read
Hey Reader!! I recently finished working on Kerri and Erin's website for Modern Legacy Law Group, and I'm honestly bursting with excitement to share this transformation story! Not just because it's gorgeous (though it absolutely is), but because I can see Kerri's personality, warmth, and approach coming through every single element on screen. You know that feeling when you're working on a puzzle and you finally find that one missing piece that makes the whole picture suddenly clear? That's...
about 2 months ago • 2 min read
Hey Reader!! Picture this scenario. You walk into someone's home and it feels absolutely magical ... cozy lighting, beautiful colors, family photos everywhere, and those perfect throw pillows that make you want to curl up with a book. You immediately feel at home. Then this same person gives you their business card. You check out their website later, and it's like walking into a sterile corporate office from the 1990s. Generic stock photos, robot copy, zero personality. You start thinking...
2 months ago • 1 min read