Helllo!!! Happy Thanksgiving week! I'm sending this email a day early because I know many of us will be busy spending time with family and friends tomorrow. :) 🦃 This week is a time when we can reflect on what we're grateful for. And because of that, I thought I could share what I'm currently thankful for in my business. It's the systems. The automations. The behind-the-scenes tools that work while I'm out living my life. I know, I know. Not exactly the most exciting stuff. But here's the...
11 days ago • 2 min read
Hey Reader!! I recently worked with a business that's been around for 85 years, and their website was working against them. Their work was exceptional. Their reputation was solid. Clients loved them. But when potential clients landed on their website, there was this disconnect. The biggest issue? The website didn't match the luxury level of service they actually provided. They were serving high end clients with beautiful, sophisticated work. But their website looked dated and didn't reflect...
17 days ago • 2 min read
Hey Reader!! I hosted website strategy sessions a few weeks and found myself seeing the same pattern repeated. Successful business owners. Professional websites. But something felt off. Their sites were talking about the business they had three years ago, not the one they're running today! One action coach had a gorgeous site geared mostly about coaching. But coaching wasn't her main thing anymore. She'd discovered she loved creating community experiences, hosting events, leading women's...
24 days ago • 2 min read
Hey Reader!!I'm sitting here hardly believing I'm about to type this... this week marks the 100th episode of Website Design Made Simple! But before I celebrate, I want to share the vulnerable truth about how this all started. 100 episodes ago, I was staring at an expensive camera on my desk, feeling a little bummed out. I'd bought it to make YouTube videos for my business, but every time I tried to record, I felt so uncomfortable. The pressure to look perfect, wear the right outfit, have...
about 1 month ago • 1 min read
Hey Reader!!I spend a lot of time analyzing websites, and I keep seeing the same pattern that's costing business owners serious money. They think they have to choose between a website that's beautiful OR one that actually gets found in Google searches. This either/or mindset is completely backwards, and here's why it's hurting your business. I see gorgeous websites that look like they belong in design museums. Perfect photography, stunning color palettes, elegant typography. But when I check...
about 1 month ago • 1 min read
Hey Reader!!I was scrolling through old Instagram posts a few days ago and found one that just said "Visit the Panda." It made me realize this would be perfect to share with you because it touches on something most business owners don't know about their websites. Those beautiful professional brand photos you invested in? They might actually be hurting your website's performance. Before you panic, let me explain. It's not the quality of your photography that's the problem (professional photos...
about 1 month ago • 2 min read
Hey Reader!!I've been reflecting on this past year as I prep for my 100th podcast episode (can you believe it?!), and something really struck me. After auditing over 50 websites in 2025, I can tell you exactly what separates the websites that actually make money from the ones that just look pretty. It's not the trendy color palettes, perfect typography, or fancy features that everyone obsesses over. It's something completely invisible that most business owners don't even know exists. Most of...
about 2 months ago • 2 min read
Hey Reader!!Can I share something I've been noticing with the incredibly smart business owners I work with? There's so much talk about imposter syndrome in our world, but I'm seeing the complete opposite problem. What happens when you're SO qualified and knowledgeable that your website actually works against you? I call it "expert overwhelm," and if you have multiple certifications, advanced degrees, or years of specialized training, you might be experiencing this without even realizing it....
about 2 months ago • 1 min read
Hey Reader!!I just finished a website audit that reminded me of something so many of us struggle with. We pour our hearts and souls writing amazing copy for our websites, explaining how we can help and then... crickets. Visitors just aren't converting. That's exactly what was happening with Anne from The Fun Reset. She had compelling messaging about her group coaching for ambitious women, but something wasn't right. All words, no breathing room, no visual connection. Here's what we discovered...
2 months ago • 1 min read