Hey Reader! Today we’re chatting all about the phenomenon called “social proof” and why it matters on your website. To put it simply, social proof is those powerful trust signals that turn website visitors into paying clients. If you’ve been reading my emails for a while, you know I’m all about strategic design that gets results. And today, I’m sharing my best practices for using social proof effectively on your website. Here are my top tips for making social proof work harder for your...
20 days ago • 1 min read
Hey Reader! I've been working really hard these last few weeks to really simply where I am spending my time. This means staying off of social media as much as possible and focusing on what lights me up. Working with my clients and my podcast. ❤️ I think we could all benefit from a reminder that simple is best. And this also applies to your website. Simplicity is one of my core values — it's in even my podcast title, Website Design Made Simple. So today, I thought I'd share a few ways to put...
27 days ago • 1 min read
Hey Reader! Are you afraid of your website being just a pretty face that doesn’t bring in clients? It could be your website’s customer journey and unclear offers holding you back. This week, we’re talking about something that I do with every single client — mapping your website’s customer journey. No more hoping visitors find their way to your “Book Now” button! You know I’m passionate about websites that actually convert. Today, I’m sharing why a clear path for your visitors is crucial for...
about 1 month ago • 1 min read
Hey Reader! What if I said your most dedicated team member doesn’t sleep, never calls in sick, and is tirelessly promoting your business 24/7? AND that you already have this asset. It’s your website! Yet, so many small business owners treat it like a simple digital business card and not the powerful revenue generator it could be. But here’s the thing: your website could be doing the heavy lifting for you, capturing leads digitally while you’re having dinner or even building trust while you...
about 1 month ago • 1 min read
Hey Reader! We've all been there. Face to face with the bargain hunters. And if you're anything like me, you start to question your worth. 👉 But here's the thing, it might not be you, but rather these 7 common website mistakes that could be attracting budget clients. From generic stock photos to unclear pricing strategies, these subtle signals on your site might be costing you high-value projects. 📌 Tip: Look at your testimonials right now. Do they focus on specific results and...
about 2 months ago • 1 min read
Hey Reader! Want to know the biggest myth holding back your website from becoming your best employee, working for you 24/7? 👉 That you need everything perfectly figured out before starting a website redesign. This just isn't true. Here's what is. Some of my most successful clients started with just one realization: their current website wasn't working anymore. 📌 Your Tip: List what's not working about your current site right now. Don't worry about solutions yet — just identify the problems....
about 2 months ago • 1 min read
Hey Reader! Can we agree that sometimes you just need a fresh pair of eyes to see through the fog? Well, that's exactly happened on Monday. Did you catch it? I published a bonus LIVE website audit episode on the podcast! Bernadette, who helps nonprofits thrive, showed up for my first episode of the series and even though she regularly helps clients with their websites, she discovered she was too close to her own to see what wasn’t working! Sound familiar? Here’s what we uncovered: Her...
2 months ago • 1 min read
Hey Reader! I just got home from Podfest, an in-person podcasting conference filled with amazing podcasters and industry professionals. And wow, what an experience! My mind is spinning with new ideas and value to deliver to you on my show, Website Design Made Simple! 🎙️ My video recap! Speaking of the pod, this week's episode is about those endless website projects you may have heard about or even experienced. 😱 I’m breaking down exactly why this happens and sharing my proven 4-week process...
2 months ago • 1 min read
Hey Reader! Over the past two weeks, we've explored website analytics and data-driven decisions. Now let's see these tools in action. Today's episode reveals how Julie, my client, and an amazing interior designer used analytics insights from her recent website audit to transform her website's performance, starting with her exit pages. No massive overhaul needed — just strategic adjustments based on visitor behavior. In this final episode of our conversion series, learn: How to spot...
3 months ago • 1 min read