Hey Reader! One thing about me is that I'm all about minimalism. I'm forever purging and organizing my kitchen so that I can easily find what I need when I need it... which is exactly why I'm such a fan of strategic internal links for websites! These connections aren't just guiding your visitors around your site like helpful little signs — they're also whispering to Google about how much value your content offers. When you create these pathways—when your audience clicks from your blog post to...
9 days ago • 1 min read
Hey Reader! Have you ever landed on a website that feels like an overstuffed junk drawer? You know, where there are so many things thrown in, it's enough to make your head spin. All these buttons and blocks of text screaming for attention. Where's the breathing room? This week, we're chatting about something that might surprise you — the power of strategic white space in web design. It's not just about looking pretty; it's about making your website convert better. Here are my top tips for...
16 days ago • 1 min read
Hey Reader! Struggling to keep your marketing efforts from disappearing into the void of social media? Believe me, you're not alone. In a world where algorithms change daily, your website remains your most reliable marketing asset—the one digital space you truly own. Ready to start making your website the center of your marketing strategy? Here are some practical tips: 👉 Make Your Website the Content Hub Create content for your website first, then break it down for social media 👉 Leverage...
23 days ago • 1 min read
Hey Reader! I just participated in something incredible — joining 1,500 podcasters worldwide for Podcasthon, where we each spotlight an organization making a difference. For my episode, I chatted with my friend Sharon from Connor’s Kindness Project — and gave her website a mini audit! This week’s episode combines two things I love: helping organizations shine online and spreading kindness. You know I love turning websites into powerful tools for good. Here’s what we covered in our website...
about 1 month ago • 1 min read
Hey Reader! Today we’re chatting all about the phenomenon called “social proof” and why it matters on your website. To put it simply, social proof is those powerful trust signals that turn website visitors into paying clients. If you’ve been reading my emails for a while, you know I’m all about strategic design that gets results. And today, I’m sharing my best practices for using social proof effectively on your website. Here are my top tips for making social proof work harder for your...
about 1 month ago • 1 min read
Hey Reader! I've been working really hard these last few weeks to really simply where I am spending my time. This means staying off of social media as much as possible and focusing on what lights me up. Working with my clients and my podcast. ❤️ I think we could all benefit from a reminder that simple is best. And this also applies to your website. Simplicity is one of my core values — it's in even my podcast title, Website Design Made Simple. So today, I thought I'd share a few ways to put...
about 2 months ago • 1 min read
Hey Reader! Are you afraid of your website being just a pretty face that doesn’t bring in clients? It could be your website’s customer journey and unclear offers holding you back. This week, we’re talking about something that I do with every single client — mapping your website’s customer journey. No more hoping visitors find their way to your “Book Now” button! You know I’m passionate about websites that actually convert. Today, I’m sharing why a clear path for your visitors is crucial for...
about 2 months ago • 1 min read
Hey Reader! What if I said your most dedicated team member doesn’t sleep, never calls in sick, and is tirelessly promoting your business 24/7? AND that you already have this asset. It’s your website! Yet, so many small business owners treat it like a simple digital business card and not the powerful revenue generator it could be. But here’s the thing: your website could be doing the heavy lifting for you, capturing leads digitally while you’re having dinner or even building trust while you...
2 months ago • 1 min read
Hey Reader! We've all been there. Face to face with the bargain hunters. And if you're anything like me, you start to question your worth. 👉 But here's the thing, it might not be you, but rather these 7 common website mistakes that could be attracting budget clients. From generic stock photos to unclear pricing strategies, these subtle signals on your site might be costing you high-value projects. 📌 Tip: Look at your testimonials right now. Do they focus on specific results and...
2 months ago • 1 min read